Your LinkedIn Profile Isn't a Resume. It's a Conversion Tool.

Penny Nilsen

Published on: 26/04/2026

This week, I did something I hadn't done in a long time. I became a student again. I went through LinkedIn Makeover Week: Your LinkedIn Profile – Built to Convert by Social Sales Link — led by Brynne Tillman — and it forced me to rethink something important: My LinkedIn profile wasn't working as hard as it should be.